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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. The core purpose of targeting cookies (otherwise known as advertising cookies) is to provide ukfoodintolerance.co.uk (the company) with valuable insights into what our customers want, including but not limited to, insight into the communications and services our customers and potential customers may be interested in.

Disabling targeting cookies generally does not stop you from receiving advertising. It simply means that the advertising you receive is less likely to be aligned with your interests.

In order to gain insights, in some instances, we may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. This helps to avoid you receiving advertising that is not relevant to you or your interests.

In some instances, we may also use this information to inform us of how well our communications are received by our customers and website users. In order to do this, we may make use of additional information about you when it is available from internal and external sources to help us do this effectively.

We use Advertising cookies to:

- Link to social networks who may use information about your visit to target advertising to you on other websites;

- Provide trusted partners with information on your visit so that we can present adverts that you may be interested in, and prevent you receiving duplicate ads.

- Deliver content, including video content, tailored to your interests;

- Help us to segment and understand our audience by providing additional information so that we can send the most relevant communications possible;

- Help us identify customers similar to our audience or to serve relevant adverts to you on third party websites and apps;

- Help us to understand how well our marketing initiatives are performing and whether to continue, change or cease those initiatives; and

- To provide tailored communications to you and personalise your use of our website when logged in, and in limited circumstances, when logged out (subject to your preferences).

Online Behavoural Advertising

We, and our trusted partners use information collected from targeting cookies to collect information about your device and identify your interests by understanding how you interact with our websites and services. We do this so we can tailor advertising we show you on third party sites and apps.

The information we and our trusted partners collect and share through targeting cookies does not directly identify you. It does not include your name or address.

We use your IP address, together with the interests we have assumed based on how you’ve navigated to and interacted with our websites.

We will also share interest-based advertising information with the third parties that set targeting cookies via our website.

You can opt-out of the use of targeting cookies on our website for online behavioural advertising purposes by blocking and/or deleting these cookies as described below.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.